Return to ServicesCase Study // Hospitality
Grand Hotel Digital Rebrand
Lucerne, CH
Grand Hotel Lucerne
2025
Project Overview
Complete digital rebrand for a historic Swiss hotel. Designed and launched a new website with direct booking architecture, produced cinematic content for all seasons, and implemented a social media strategy that boosted direct bookings by 65%.
Our approach for Grand Hotel Digital Rebrand was built around clarity, positioning, and commercial fit. We studied the market context and Hospitality requirements to shape a response that felt specific to Lucerne, CH, aligned with the client, and strong enough to hold premium attention across every deliverable.
The Outputs
- Brand Identity Refresh
- Bespoke Booking Website
- Four-Season Photo & Video Campaign
- Social Media Content System
- Email Marketing Automation
Operational Unit
This commission was delivered through the Digital Systems Unit under Swiss Property Studio’s central creative direction.
Results // Performance
Measuring outcomes.
+65%
Direct Bookings
+140%
Website Traffic
+28%
Revenue Growth
Archive // Visuals
Production gallery.
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